New Era Westfield Stratford

Recently New Era closed their flagship store in Westfield, Stratford to bring the store inside the complex next to FootAsylum. The flagship re-opens this Friday and you can be one of 50 people to win a New Era By You gift card.
New Era will also be offering free cap personalisation all day so don't miss out, get there early!

I am Iron Man

Iron Man is back in cinemas this week with the release of Iron Man 3. So to celebrate its release Marvel and New Era have dropped a range of fitteds including the Iron Man, Iron Patriot and War Machine fitteds. Designed to resemble the helmets of the various amour, the undervisor features a print of the armour's arc reactor and various prints of the characters appear on the lining of the cap. Limited sizes are still available now in New Era's flagship store in Westfield Stratford City, don't sleep they won't be around for long. 

Crooks and Castles

2013 looks like it just may be the year of the fitted. For their spring collection Crooks and Castles have released an array of fitteds and included in the collection is the "Bandusa" 59Fifty.
Crooks and Castles' Medusa logo is what first attracted me to the brand. The use of the mythological creature was unique to me and I've been hooked ever since.

New Era Presents: The NBA Room

Tonight the NBA returns to London for its third regular-season game, which will be covered live by Sky Sports in 3D. The New York Knicks and the Detroit Pistons will go head to head at the O2 arena in North Greenwich showing off the likes of Carmelo Anthony, Amar'e Stoudemire and Jason Kidd just to name a few.

New Era Collectors Card

After a recent trip to the New Era store in Stratfield (A catchy nickname my cousin gave Stratford Westfield) I noticed this loyalty card in my bag.

Black Friday

We have adopted America's Black Friday madness. Starting today New Era are having a 3 for 2 special at their European flagship stores excluding Boxpark. The cheapest item will be free, so now you have an excuse to get those three fitteds you've been eyeing. 

New Era & NFL visit JD

Checkout this video of when New Era and a few players; Marcell Dareus, Kelvin Sheppard and Steve Johnson, from NFL team Buffalo Bills along with the St. Louis Rams cheerleaders visited Westfield Stratford City's JD.

New Era x TFL

It's carnival weekend, the time of year we celebrate the diverse multicultural atmosphere of London. Mainly playing music from the Caribbean such as Soca & Calypso and more recently playing Funk, House and Dub.

The carnival itself is located in West London notably in Notting Hill, which had its profile raised by the eponymous movie starring Hugh Grant in 1999.

Acapulco Gold

Acapulco Gold have been dropping heat nonstop for the summer including the "Shadow G"59Fifty.
Featuring a grey flannel crown with a "G" embroidered in navy with a red shadow and finished with a navy brim and green underbrim.
Available at all Acapulco Gold outlets including Hat Club http://www.hatclub.com/

Acapulco Gold Pt. II

Earlier in the month I posted about the Acapulco Gold "ILL" fitted that is available on their webstore and at ECapCity. I was browsing instagram, as you do, and found that the New Era flagship store in Birmingham, @new_era_brm, had just got it in.

Fitted Friday

Caught up with SBTV founder, CEO and New Era Flagbearer Jamal Edwards after his Q&A session at the grand opening of the fourth European New Era flagship store in Westfield Stratford City. Checkout the recap here.

New Era Stratford Grand Opening Recap

Yesterday was the grand opening of the fourth European New Era flagship store in London's Westfield Stratford City. New Era listed the days events on their Facebook page and it was written that the first person at the store would win a design session to create their very own customised New Era Cap.

New Era London

Fly your own flag.

To celebrate the opening of the Westfield Stratford New Era store, New Era are launching the "City London" 59Fifty. Available in three colourways; black, grey and kelly green, the cap features the New Era flag embroidered on the front panel with "London" stitched underneath. This fitted will be exclusive to the Stratford flagship store, and with the Olympics coming up just across the road, tell Siri to make a remind for the 9th June and capture your flag.

As Seen On TV

We Interrupt Your Regularly Scheduled Program.

As you already know the fourth European New Era flagship store is opening on Saturday 9th June in London's Westfield Stratford. To celebrate they are launching limited edition caps one of which is the much sought after "As Seen On TV" 59Fifty.

Introducing...

New Era are opening their fourth European flagship store in London's very own Westfield Stratford City. The store is set to open on Saturday 9th June.