Tonight the NBA returns to London for its third regular-season game, which will be covered live by
Sky Sports in 3D. The New York Knicks and the Detroit Pistons will go head to head at the O2 arena in North Greenwich showing off the likes of Carmelo Anthony, Amar'e Stoudemire and Jason Kidd just to name a few.
Running alongside the game, the NBA and New Era have converted the front of the Stratford flagship store into a NBA room, complete with hardwood floor markings, spectator bench and basketball hoop. NBA fans, like myself, will be happy to find NBA 2k13 is available to play in store.
And of course there is a competition running, those skilled enough to score three baskets in a row will be entered into a draw to win a £50 New Era Gift Card or the runners up prize of a £30 gift card. Also signing up to the New Era mailing list will give you a chance to win a basketball signed by a NBA team.
NBA gifts are on offer for all customers who purchase any gear from the NBA room, which will remain open till Sunday 20th January, so head down and check it out.
