Daniel, being away on one of his many other missions, sent me in his place last week to represent Fitted Nation at the launch party of MLB Dugout. This interactive installation at the New Era Soho flagship store in association with Major League Baseball has been created to coincide with the MLB Series.
The entire first floor has been converted into a baseball themed world, where you can play a host of games and take part in competitions such as winning a trip to a MLB game in America. Drawing the most attention was the customized retro baseball cards where you first pick out a jersey and a fitted cap to go with, before posing holding a baseball bat or pair of gloves. Your background and position can be changed to suit. But then brace yourself for the sudden realisation that not just the installation camera is capturing your chosen outfit and pose, but so is everyone else. Once your moment of fame is over, the image can be stored safely in your email inbox, or shared on facebook if you're brave.
This is only a two week installation so make a visit down to the New era flagship store in Soho and follow the action on twitter using the hashtag #MLBDugout.
The entire first floor has been converted into a baseball themed world, where you can play a host of games and take part in competitions such as winning a trip to a MLB game in America. Drawing the most attention was the customized retro baseball cards where you first pick out a jersey and a fitted cap to go with, before posing holding a baseball bat or pair of gloves. Your background and position can be changed to suit. But then brace yourself for the sudden realisation that not just the installation camera is capturing your chosen outfit and pose, but so is everyone else. Once your moment of fame is over, the image can be stored safely in your email inbox, or shared on facebook if you're brave. This is only a two week installation so make a visit down to the New era flagship store in Soho and follow the action on twitter using the hashtag #MLBDugout.