Last year The Black Eyed Peas front man will.i.am teamed up with Coca-Cola to launch EKOCYCLE to inspire new thing made in part by recycled materials. The Coca-Cola Company are committed to making a minimum $1 million in charitable contributions over the next five years. One way we can join the movement is by purchasing products from brands including; Adidas, Beats By Dre, Levi's, RVCA and New Era.
The fitted is made from 42% recycled materials, which is the equivalent of one Coca-Cola bottle. The grey 59Fifty features the EKOCYCLE logo in tonal embroidery on the front panel and includes the flag on the rear. It is available now via New Era's online
http://shop.neweracap.com/ and checkout
www.ekocycle.com for more information on the cause.
