24 Oct 2013

Casio G-Shock x New Era

Commemorating 30 years of Casio G-Shock watches the company decided to team up with New Era, who are doing a bit of celebrating themselves this year with the 59th year of their classic 59FIFTY fitted caps and more than 90 years as a company.
This collaboration between G-Shock and New Era marks the third time the companies have worked together. Taking inspiration from the 59FIFTY's black and gold size stickers, G-Shock use their GA-100 timepiece as a base with a gold face and a black strap features the NE flag as a seal of approval. Purchases of the New Era GA-110NE-9A will be accompanied by a black miniature collector's size cap with "G-Shock" embroidered on the front panels in gold.
Available today from Casio London and G-Shock East as well as distributors such as Urban Industry for £160 http://www.urbanindustry.co.uk/.